Passing the final goal of delivery is not achieved. Innovative product development difficulties, the owners of milk production on the decline, sales decline year after year staying power. Dairy experts have said 2007, because of the lack of effective technological innovation, Prince Edward dairy milk can not defeat the giants at home and abroad gain a foothold on the lactic acid bacteria beverage.
Many of the old company employee believes that the root cause lies in the management of chaos.
New product development, for example, in Wahaha’s “Shuangwai Wai,” published before the Prince of milk has already developed a “cool Youyou” products, expectations of change Prince’s milk a taste of the impasse over ten years. But not the end of this new market, the reasons behind the surprise: Technology R & D out of money after a project support to the sales department when the lack of interest of relevance, no enthusiasm to promote. Poor level of communication with the boss pure way Lee did not personally concerned about this new program end in abortion.
